Commercial Engineer 商務工程師

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伊凡

電梯直達

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發表于 2008-11-10 21:47:23 | 只看該作者 |倒序瀏覽 |閱讀模式

The commercial engineer’s desktop guide

商務工程師案頭指南

This Guide has taken a tour from some fairly broad commercial first principles
into the depths of contractual matters, different types of
commercial arrangements and on into the process of negotiation.The
first chapters were exclusively concerned with hard-nosed business
performance (profit, cash,growth), the protection and exploitation of
intellectual property and questions of risk.Passing, but essential, reference
was given to the importance of delighting customers.Whether
with regard to commercial team mates or with customers, Chapter 6
exposed the importance of personal relationships in the success of
commercial arrangements.This last chapter has expressed the criticality
of sound personal relationships in the pursuit of successful negotiations.
It is perhaps appropriate to add the word ‘relationships’ to the
commercial key words list of profit,cash,growth,intellectual property,
risk and contracts. But as a final reminder of the enduring, underlying
objective, the last word may safely be left to Mr Micawber: ‘Annual
income £20.00, annual expenditure £19.96, result happiness.Annual
income £20.00, annual expenditure £20.06, result misery’!